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Dawn's objective is to provide their customers with high quality, high performance vices, clamps and associated handtools which offer superior value for money. It is their firm belief that their customers seek from them a service which goes beyond the product itself. They will anticipate correctly, future market requirements and provide competitive service to customers.

Their task is to identify the critical elements of their business partnerships and to develop clamping, holding, gripping, fastening and associated handtools which provide both partners with the highest possible level of long term satisfaction. They will achieve this objective providing they maintain a commitment to excellence throughout all aspects of their business. Consequently, they place substantial emphasis on the calibre of their employees for it is they who ultimately shape the company and give it the essential quality necessary for success. They will strive to provide their employees with a challenging and rewarding environment which will extend their capabilities and provide excellent levels of job satisfaction.

Dawn's success in achieving these objectives will be measured by our ability to generate levels of profit that reward investors, sustain long term growth, provide competitive rewards for employees, and benefit the communities in which they live and work.
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